VIDEOGRAPHY
Videography is a combination word “video” from Latin, which means I see and “graphy” from the Greek, which means to write. The term videography tends to be used by those who are really ‘serious’ about making videos for commercial reasons. The growth of digital capture and reproduction in the late 20th century blurred the difference between videography – making videos and cinematography – making films. True videography covers much more than just shooting video with a camera because it is an in-depth study of the whole video process. For a full study of the term then this link will be of help.
For the purpose of this web site we shall use the term ‘Videography’ to just describe creating a video for the purpose of Internet marketing.
A marketing video is simply a video that is used to promote a business, cause, offer, service or product and create awareness among consumers. Marketing videos for our purpose are web infomercials and online viral videos. Just think of it as photography with sound and movement that tells a story and that story get your message across. If you want to take your videography skills to a more professional level and maybe to even start a new career there are many courses to be discovered by means of an Internet search.
Videography
Videography is useful for the Internet marketer in two principal ways.
The first way is that it is can be used for sending viewers to any webpage, website, blog or offer and can also be used to build up valuable backlinks to a website or web page. These links are looked on very favourably by Google when it comes to getting good search results from the search engine. The fact is that a basically produced short video is a wonderful tool in making many people aware of your offer or promotion.
The second reason is that videos make money. This is one of the reasons Google Bought up YouTube. When you host your videos on YouTube not only is it free but you can share in the advertising revenues generated. If your videos have enough views on YouTube you are able to share in the advertising revenues that Google make by placing adverts in the videos and on the pages of YouTube. Videography is a great way to make money – period.
Videography even in the basic form that we tend to use is a fantastic strategy to use in developing profitable online business opportunities for the internet marketer. It is also a major promotional tool for the offline business as well. After all the goal, for us, is not to make a video that will win a super duper videography award but to make a video that will produce a steady stream of money into your bank account.
Think of video as an asset because each web video marketing video you create and release could make you handsome profits, and if, after feedback, it’s not a good one, you’re not losing a lot of cash because it was a badly thought out video. In fact you will gain from the learning experience.
